99% of microgyms don't go out of business because of a lack of hard work...
They go out of business for a lack of smart work
Welcome to MGU - an online education platform for aspiring and current gym owners.
Perfect for anyone who lacks experience running a profitable business in the fitness industry.
So Who's Teaching This Course?
Stuart Brauer is a 15-year student of strength and conditioning, and found his niche in the microgym industry in 2006.
Since then he's dedicated his life to building a fitness business simply based on combining hard work with smart work.
From humble beginnings making three figures and running workouts in a park to owning a million dollar gym (Urban MVMNT).
He's now more popularly known for his business coaching handle WTF Gym Talk - where he provides no-BS solutions for running a profitable microgym.
He's worked with over 2000 microgyms across the country and MGU has been his obsession for the past 18 months - ensuring that it would bring the education needed to those who want to thrive in this industry.
So What Do I Get With Full Enrollment?
installing a proper sales flow to close 80-90% of your qualified prospects
the psychology of sales and how to create convincing influence
digital touchpoints leading up to the first sale (getting them in the door!)
breakdown + implementation of PT First
how to make closing the sale the easiest part of the sales process
conducting fitness assessments vs. the "ghosting" protocol
how to get your staff bought into the idea of selling - and not feeling sleazy in the process
overcoming objections during the close
internal sales and increasing your ACV within current membership
the hidden math behind retention
why so many owners in the industry completely misunderstand what keeping members actually means
retention vs. attrition
how to accurately calculate your monthly retention
the "Plight of the 300 Member Gym"
determining your average Length of Membership & Lifetime Client Value - and what to do with this data
good cancellations vs. bad cancellations (yes, there are good cancellations!)
installing a complete cancellation flow within your business
operational flow to increase retention (digital & personal)
compensating your staff via my retention based performance structure (higher retention for you and more money for them!)
do I need to hire a bookkeeper or CPA? what's the difference?
conducitng a membership audit (and finding thousands of dollars in missed revenue)
analyzing your current membership financials via my Delta Sheet
how to figure out if you should raise your prices + what you should expect as a result (more money, less people) *how to conduct your price raise is located in the Future Planning Master Course
why the subscription based business model is going to be the preferred pricing structure for your microgym
point of sale cash vs. point of sale EFT (and why your current sales model is going to put your out of business)
the PT First model's cash structure *the actual installation of PT First sales is located in the Sales Master Course
single revenue stream vs. multiple revenue streams (and how to build out multiple verticals of income)
using my Numbers Tracker to go from coach to CEO
interpretting your business numbers on a daily, weekly and monthly level
how to recognize patterns and trends in your business (like those really smart people who play the stock market)
budgets - creating them, enforcing them and allowing them to work for your business
operational capacity 101 - how to figure out the sizing of your facility, how much money you can make per class and utilizing every square foot for revenue
utilizing my Discovery Meetings to ensure we are getting the right people in the right roles for our business
creating a proper Org Chart so that you can scale, grow and even sell your business (if you choose!)
learn the in's & out's of all the compensation models and how to make any of them work for your business (hourly, salary, performance and energy exchange)
don't think you can afford full-time staff? you're probably wrong - and I'll show you where to re-allocate your funds to create full-time positions
staff re-structuring and how to get those who want to be apart of the bigger picture more involved
performance review 101 - how to make sure you don't grow to resent your staff by making sure everyone is on the same page
creating promotions and linear career ascension
firing - it's not if, but when it will happen - let's make sure you know how to handle it appropriately
team development - regardless of whether you need to train your coaches, front desk or sales staff - you need to have a training & development plan in place
how to tell your story and make it stand out from the competition
copywriting de-mystified - how to create copy for your social media posts that actually gets people interested in your brand
organic marketing camapigns that work (without spending a single dollar on ads)
Facebook + Instagram engagement campaigns to drive brand awareness (for a fraction of the cost of traditional FB ads)
want to retarget a segment of your market that has considered you, but hasn't purchased yet? (we got you covered)
lead generation advertising (with the gimmick or without - your pick)
how to construct a landing page that doesn't suck and actually converts
internal marketing campaigns for your current members (because selling additional services to people who already trust is waaayyyy easier)
referall campaigns that your members are actually excited to participate in (and how to incentivize them without spending money)
retail marketing 101 (cause this stuff isn't going to sell itself)
content creation explained for photo, video and audio
creating effective videos on a budget that will get your prospects interested in what you offer
ever wanted to start an in-gym podcast? (we'll teach you how)
stealing content vs. being inspired and making it your own (don't be lazy)
producivity is a lie and here's why (when you more work in less time, you're still doing the work!)
how to create workflow that allows your team to pitch in at the right time, with the right role so that the right service is delivered
the 7 steps to get your business running like Clockwork™️
the 5 functions of your business and to evaluate which ones to focus on first
installation of workflow for attracting prospects, converting them, delivering the service, collecting payments and connecting to ensure high retention
contracts vs. month-to-month memberships (which one should you be using?)
are you accepting credit card, ACH or cash? maybe all three? how to streamline this process to save you hundreds of dollars and hours of work
the effective customer experience touchpoints that ever member needs to recieve
automation - what to automate and when (and when to replace auto with personal)
creating effective surveys to find out anything that's on your members minds (if you don't konw the problem, you can't fix it!)
everyone wants an amazing brand - but do you even know what that means?
going deeper than your logo if you want to create something worth remembering
how to identify your brand's core values + core focus so that you can lazer in on your messaging to the market
installing Talk Triggers™️ inside of your business to increase word of mouth (people discuss different and ignore average)
are you doing the same thing as every other microgym in your market? let's stop that now (same = lame)
why your coaching, community and programming are NOT what makes your brand unique & worthy of customers
de-coding the 7 elements of your primal brand and how to turn the mess of abstract ideas in your head into logos, taglines and marketing campaigns
an in-depth look at some of the best fitness brands (and others) and how they created a brand message that resonates with customers - and how you can too.
clarifying your message (are you being confusing or concise?)
how to create clever taglines, slogans and one-liners that stick in your customer's head
successful marketing campaigns that you can "steal", run them through your own branding machine and use to tell your story
increase your revenue by ~25% next month via a price raiase (the complete walkthrough and game plan)
making unpopular changes to your business? let's listen to logic and not the "loud minority"
how to properly remove toxic members or staff, minize the fallout with your customers and restore order to your business
want to make adjustments to your class style, programming or schedule but you're afraid to upset the membership? (it's way easier than you think)
rebranidng vs. repositioning (what's the difference and why it matters)
how to properly rebrand your business and determine if this is the right move at the time
looking to purchase a building? (the things you need to understand first before becoming very, very wealthy)
Full Enrollment Payment Options
Paid in Full $6000
12 mo expiration date from time of purchase (you can elect to extend this on a month-to-month basis if you need more time)
instant access to every course inside of MGU + all courses that are added throughout the year
monthly CEO Collective Call - a 60 min live call on various business topics with Q & A
private communication platform to submit any questions that may arise during your course education
discounted rate on all WTF sponsored seminars + workshops